Yugambeh Country

Gadigal Country

Whispering Angel

Whispering Angel Queenstown Campaign Video

MAXCo.LAB was recently appointed Moët Hennessy's first through-the-line agency for Whispering Angel, the best-selling premium rosé in the world.

Whispering Angel in the Queenstown snow with helicopters

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Whispering Angel Queenstown

Art Direction

Communications Strategy

Consumer Activation

Creator Strategy

Campaign Creative

Social Media

Production

Trade Strategy

Angels At Altitude

Through-the-line Partnership

One Mile

One Mile Pre-Party Afterpay Australian Fashion Week

In a guerrilla-style campaign, MAXCo.LAB conceptualised a pre-fashion week show for the coveted Australian brand One Mile.

Event Production

Campaign Development

Fashion Week Pre-Party

Communications & Talent

Thompson's

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THOMPSON'S-193.jpg

For the first time, Thompson's brought World Herb Day to Australia and New Zealand.

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THOMPSON'S-48.jpg

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Brand Strategy

Publicity

Research & Insights

Award-Winning World Herb Day Campaign

Brand Campaign

Heinemann

Maxine Wylde at the Heinemann Sydney Airport Luxury Precinct Launch produced by MAXCo.LAB

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Celebrating the launch of Australia’s largest collection of luxury brands all in one place, 350 VIPs were treated to a 3-part immersive experience.


Jadè Brycki at the Heinemann Sydney Airport Luxury Precinct launch created by MAXCo.LAB

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Louis Vuitton store in the Heinemann Sydney Airport Luxury Precinct.

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Sydney Luxury Precinct Launch

Luxury Precinct Launch

LARK Distilling Co.

Female pouring LARK whisky at a pop-up at David Jones created by MAXCo.LAB.

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Raise a glass to Christmas past with LARK’s limited edition Christmas Cask. Relive the magic of LARK’s unforgettable Christmas campaign.

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LARK outdoor advertising campaign on the Swanston billboard in Melbourne booked by MAXCo.LAB.

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Animation

Media Planning & Buying

Copywriting

Spirit of Whiskmas

Holiday Campaign

Hermès

MAXCo.LAB's Client Hermès Brisbane Window Display Activation

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Imaginations ran riot at Hermès Brisbane, where local creatives were introduced to the playfully artistic concept titled ‘Utopia’ by artist Gerwyn Davies.

Case Studies

Work Highlights