Whispering Angel

The Whispering Angel ‘Angels At Altitude’ influencer-led ‘Snow’ campaign utilised key influencers, content capture and the integration of premium bespoke merchandise to position Whispering Angel top of mind for rosé connoisseurs. The curation of aesthetic photo moments, led to the creation of 386 content pieces from the talent, over the 4-day period, and a plethora of breathtaking images and videos for social use.

The On-Premise activations at Cabana and CIRQ further enhanced the campaign messaging, and cemented Whispering Angel as a drink for all occasions and all seasons. The on-premise activations carried through the signature Whispering Angel pink hues in the form of branded blankets and pillows, and a one-of-a-kind pink trolley. The activations tastefully incorporated après worthy food pairings and delivered bottles of Whispering Angel in dry ice buckets for added drama.

Overall, the campaign received 2.52 million impressions, 386 social content pieces and 14.8K like all from 9 unique influencers, who are now passionate Whispering Angels. With media mentions, the total reach accrued to 2.37 million.