MAXCo.LAB
A award-winning creative lab for bold thinkers and true collaborators.
MAXCo.LAB Philosophies
MAXCo.LAB is the award-winning innovation and through-the-line division of the MAX network. Our passion lies in crafting distinctive branding, propelling product development, fostering unexpected collaborations, evolving communications and executing inventive campaigns that breakthrough the conventional in favour of the remarkable. We are a creative lab for bold thinkers and true collaborators. And our vision is to move mindsets from ‘always on’ to 'always innovating’.
BOLD IDEAS, STRATEGY FIRST
The LAB is where disruptive ideas become creative realities for our clients. While our strategies are always founded in insights and audience intelligence, we match this with an experimental mindset which allows us to bring to the fore new possibilities for future excellence.
COLLABORATION IS THE NEW CREATIVE
As per our namesake, we believe magic happens when people come together to achieve a common goal. The act of collaboration turns ideas into realities and intentions into movements. We've redefined the creative agency model by assembling the perfect blend of contributors, creators, and creatives for each project.
DIGITAL AND NEW MEDIA MOMENTS
We immerse ourselves at the forefront of emerging media and the latest trends, ensuring our message resonates precisely where it matters most. By consistently pushing boundaries, we break through the clutter and establish meaningful connections with audiences.
Our Services
MAXCo.LAB is a through-the-line innovation agency; your one-stop shop that rethinks traditional services and expertise silos. Built on the principles of scalability, agility and value, we maintain a laser focus on business needs and opportunities, fostering trust, consultation, and conversation that flows both ways:
- Through The Line Retainer (TTL)
- Insights & Strategy
- Brand & Product Development
- Communications
- Creator & Influencer Collaborations
- Partnerships & Collaborations
- Social Media & Digital Campaigns
Clients
We are passionate about working with brands, businesses and individuals who are committed to offering audiences exceptional products and memorable experiences that subverts the conventional in favour of the remarkable.
- CLIENTS
- Australian Turf Club
- Crop Shop Boutique
- Forever New
- Franck Muller
- Hydrafacial
- Moët Hennessy
- Integria Healthcare
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- PROJECTS
- Canaccord Genuity
- FDC Building & Construction
- Heinemann
- Hermès
- KING Living
- LARK Distilling Co.
- Luxasia
- One Mile
- The Macallan
Work Highlights
Whispering Angel
Through-the-line Partnership
2023
One Mile
Communications & Talent
2023
Thompson's
Brand Campaign
2023
Heinemann
Luxury Precinct Launch
2023
LARK Distilling Co.
Holiday Campaign
2022
Hermès
Creator Strategy
2022
