Thompson's

MAXCo.LAB was proud to work with Thompson’s, in partnership with Chemist Warehouse to bring World Herb Day to Australia and New Zealand for the very first time.

To celebrate the occasion, more than 300 media, key opinion leaders and consumers joined the brand at The Grounds’ Linseed House. Visitors were treated to an empowering and educational afternoon of health, healing and herbs - from silent meditation to herbal art classes, a healthy juice bar, a beautiful herbal store and even, a world of herbs garden. To continue the journey, visitors can visit the Herbalist Hub on thompsonsherbals.com, a new hub of herbal resources and expert collaborations.

The campaign brought to life the brand’s tagline and promise as the Master Herbalists dedicated to making herbal education accessible to all.

Not only did products at the Chemist Warehouse pop-up sell out on the day, The World Herb Day campaign coincided with ATL activity and retailer promotions to achieve the strongest QTR in the last 3 years with growth outpacing the total VMS category. The campaign also resulted in over 200 content pieces shared on social media, generated 350 pieces of content for the brand, 8.2 million social impressions, 6 million publicity reach and an impressive 2.2 million KOL generated impressions were delivered on the day.