2023
Heinemann Asia Pacific unveiled an exclusive new luxury shopping experience at Sydney Airport as part of the ‘Luxury Precinct’, boasting the largest collection of luxury brands in Australia all in one place.
MAXCo.LAB worked with Heinemann Asia Pacific and Sydney Airport to create an experience that encapsulates the essence of the new luxury precinct. The exclusive 3-part immersive experience for 350 celebrities, key opinion leaders, luxury leaders and VIP guests started with a faux check-in, followed by a precinct walk-through, ribbon cutting, a spectacular dinner on the airfield and afterparty, making for a truly unforgettable evening.
The Heinemann Luxury Precinct Launch was a remarkable success, far surpassing all KPI expectations, including exceeding earned talent targets by an impressive 845%, and delivering an ROI of 601%*.
*Based on EMV achieved and total campaign spend
Heinemann
2023
Luxury
Whispering Angel
Through-the-line Partnership
2023
One Mile
Communications & Talent
2023
Thompson's
Brand Campaign
2023
LARK Distilling Co.
Holiday Campaign
2022
Hermès
Creator Strategy
2022