Hermès

Last November, imaginations ran riot with Hermès at their Brisbane store, where locals and creatives alike were introduced to the playfully artistic concept titled ‘Utopia’ by artist Gerwyn Davies.

Davies’ idea of a Hermès ‘Utopia’ is one where Hermès objects are brought to life, amongst an uncanny landscape of intensified colour.

MAXCo.LAB had the pleasure of partnering with Hermès to capture content and welcome guests to this one-of-a-kind immersive shop window in their Brisbane boutique.

The intimate and localised instore event with creators and artists garnered over 100+ content pieces and a 100% coverage rate with all influencer guests in attendance posting about the event.